A new startup called Noscroll launched publicly in April 2026 with an AI-powered bot designed to monitor social media feeds, news sites, and other online sources on a user’s behalf, then send curated news digests via text message.
The service was built by Nadav Hollander, formerly CTO at NFT marketplace OpenSea, who said he developed Noscroll after finding himself caught in a difficult relationship with X. After leaving OpenSea — where he had joined following the 2022 acquisition of his decentralized finance startup — Hollander spent significant time on the platform. “It’s phenomenally entertaining and really informative in ways you just don’t get from normal media,” he told TechCrunch. “But it’s so toxic culturally, and it’s just very upsetting to read.” He compared it to the nutritional equivalent of fast food. Hollander built Noscroll alongside an open source developer from the crypto world known only by the username @z0age on X.
To use the service, users text the Noscroll AI agent at (415) 718-4828, which sends a link to connect an X account. That connection gives Noscroll access to a user’s likes, bookmarks, and followed accounts. Users can then tell the bot in natural language which topics they want to follow and which to ignore. The bot pulls information from X as well as news sites, blogs, Reddit, Hacker News, Substack, research papers, local politics sources, and others — including any specific sources a user recommends.
Digests are delivered via text at whatever frequency a user prefers, from weekly summaries to multiple updates per day. Each digest includes news links with brief AI-generated summaries. Users can tap links to read full articles, reply to the bot with follow-up questions, or add it to a group chat or Telegram group. The bot also sends immediate alerts for breaking news. Over time, the service claims to learn user preferences to improve curation.
Noscroll costs $9.99 per month after a seven-day free trial, with no penalty for cancelling. Hollander said the company may experiment with variable pricing in the future.
While the tool has an obvious fit for tech professionals tracking the volume of daily AI news, Hollander said adoption has extended well beyond that audience. Users have been following niche anime industry news, local restaurant openings in Kyoto, job listings, and layoff tracking. Journalists have also used it to monitor local politics. “I think the archetype that’s been interesting is anybody who has a professional need to be very online and follow things very closely,” Hollander said. He added the startup has already attracted inbound investor interest, though no decisions on that front have been made. Noscroll is available at Noscroll.com.
Source: TechCrunch